Instagram (marketing) lovers – rejoice! The selfie-loving platform has *finally* given advertisers access to organic Instagram posts in Ads Manager.

You know what this means, right? No more clicking that Promote button in Insta – no, no, no. That’s just as bad the Boost Now option in Facebook. Just don’t do it, ever. Ok?

This key update will allow marketers (and DIYers) to run Brand Awareness, Reach, Video Views and Post Engagement objectives straight from Ads Manager. You’ll have the option to start from scratch, create from existing ad sets or run similar ads, using any of your Instagram Posts.

All your reactions and interactions will migrate back to that original post. Keep in mind that you’ll be able to see paid metrics only in Ads Manager but In-App Insights will show both paid and organic metrics for Business profiles only.