Marketing Geek, Website designer, and – by far – the biggest Star Trek nerd you will ever meet. I’m fueled by lattes and you can usually find me on my laptop, herding a 4-year-old – or both! 

After years in the consumer credit business development realm working for major financial institutions across Canada and the US, I could no longer use my skills for evil. 🚫

I was headlining digital marketing campaigns designed to push struggling people into more debt. Designing marketing material to encourage 18-year-old KIDS to “grab” (we actually used those words in our campaigns) our high-interest credit cards.

…and they worked, really well.

That’s when I realized I wanted more. In fact, I needed more.

I wanted to use my skills for good, not evil… and so SOCL (pron. social) was born.

Now, I help amazing brands (like impactful non-profits, fun local businesses, and strong, female-led ventures) find their message and maximize their marketing opportunities in a modern digital world.

Capabilities